Blog Post

Interview with Rumba Foundation Founder Fiona Hindle

  • by Bronte Farenden
  • 03 Apr, 2019

If you’ve worked with us here at Rumba before, you’ll know all about our mission to support ground-breaking research in veterinary science to help save the lives of animal companions. But how much do you know about Fiona Hindle, the founder of the Rumba Foundation? Read on to discover more about what inspired her to set up the charity, her lifelong love of animals and what exciting projects she has had the pleasure of working on as part of Rumba:


1. What inspired you to start the Rumba Foundation?

When our beautiful Burmese cat, Rumba, was eight years old, he was diagnosed with cancer. After an operation to remove the tumour in his mouth, he received radiotherapy treatment - at the Queen’s Veterinary School Hospital in Cambridge. In spite of receiving the best possible care, which certainly will have extended his life, it sadly wasn’t possible to save him.

We were determined to channel our loss into something positive to honour Rumba’s life and to create a lasting legacy that could build towards more hopeful futures for other veterinary patients.

And so, in 2012, we founded The Rumba Foundation. As well as supporting the research and treatment of cancer in animals, we wanted to extend our scope to other pioneering fields of veterinary medicine, so that we would be helping to push forward the frontiers of therapies for small animals facing potentially life-threatening illnesses.

2. Could you tell us more about your career prior to founding the charity?

After graduating in English Literature at Glasgow University, I came down to London and began my career as a training and personal development professional. My focus for the first 15 years was in helping students and graduates identify and launch their own career paths. In 2004, I decided to start my own executive coaching and training business, Make Life Easy.

3. Have you always loved animals?

Absolutely! Jim and I both grew up with dogs, and then one day, 20 years ago, Jim came home with a beautiful Burmese kitten. We named him Rumba and, although we couldn’t have known it at the time, he was to have a profound and lasting effect on our lives. Rumba’s arrival proved to be the starting point for our abiding love affair with Burmese cats. We have shared a large portion of our adult lives with these elegant, mischievous and fiercely loyal felines and, of course, Rumba’s spirit lives on through our work at the Foundation we created in his name.

4. What are you most proud of achieving through the charity?

Veterinary medicine is making extraordinary progress right now – pushing the boundaries of animal treatment and pioneering innovations that, in some cases, could ultimately benefit human patients as well. That we are able to contribute much-needed funding to facilitate the advance of these therapies is exciting and hugely rewarding for us. We’re also delighted that our purchase of equipment makes the treatment more accessible and less expensive for patient owners.

5. Have there been any standout projects for Rumba?

We were delighted to support the development by the Royal Veterinary College of a ground-breaking App, designed for owners of cats and dogs suffering from diabetes. The App monitors and manages the pets’ insulin treatment and has the further benefit of contributing towards diabetes research. Data logged by patients’ owners is being centrally-collected and shared to inform the ongoing study of the disease.

This project has been particularly close to our hearts, having ourselves owned two cats with diabetes, and knowing how stressful this condition can be to owners, who try so hard to give their pets the best treatment possible.

The App has been a storming success right from its launch. To date, it has been made available in four languages and eagerly downloaded by over 10,000 owners. Not only does it empower them to take an active role in managing their pets’ diabetes, but they have the satisfaction of knowing they are contributing to advances in diabetes treatment. The App has been described by the Royal Veterinary College as a “quiet pet diabetes revolution”.

6. What type of events does Rumba hold?

We’re delighted to get behind events and one-off experiences of every kind – from quiz nights to gala dinners. Our early forays into fundraising took the form of Ascot Race Days. We organised three of these, attracting over 150 colleagues and friends to join us for a day of sport and hospitality. Jim also organised the MIPIM Challenge – a classic sports car rally driving from London to Cannes. He planned the spectacular convoy of E-Type Jaguars, Aston Martins and Porsches on the journey down through the French countryside along a series of picturesque routes.

We’ve also been generously supported by friends and colleagues who, as fellow animal-lovers, are keen to make Rumba the designated charity for their own fundraising activities.

7. Could you tell us more about the research in veterinary science you support?

Since the formation of The Rumba Foundation, we have come into contact with some of the leading pioneers in clinical veterinary care, working in world-renowned institutions. Our mission is to provide funding for research that will continue to advance the treatment of animal patients.

Our initial field of interest was oncology, but this broadened when we understood how applications in areas such as imaging and blood transfusion can benefit animal patients with a wider range of conditions and abnormalities. We are particularly, but not exclusively, interested in research that may also benefit human patients. We don’t support any research that involves animals specifically bred or kept for the purposes of research, but The Rumba Foundation will support clinical trials designed specifically to improve the health or welfare of those animals.

8. Outside of your work with the charity, what do you like to get up to in your spare time?

Jim and I both love travel – especially the mountains and the sea. We are very keen skiers and also avid live music fans. We love living in London and take full advantage of the culture on our doorstep. Being an architect, Jim takes his living environment very seriously, and I enjoy interior décor, so making our home comfortable and attractive is something we are both passionate about. We’re currently extending our house and are excited to be making plans for filling the new space. But I can’t mention our home life without including our shared adoration. Our Burmese cats have always been at the heart of our lives, and in the near future, we will most certainly be welcoming a couple of new furry additions!

9. Are you still in touch with the animals whose lives you’ve helped save? Could you tell us about them?

Am glad to say that a lot of animals have received treatment using the equipment we have funded – too many for us to get to know personally. For that reason, we’re not in direct contact with the patients’ owners, but thanks to the Facebook pages of our partner organisations, we do get to follow the progress of some of the cats and dogs that have benefitted from our donations.

10. If you could give one message to others about the Rumba Foundation, what would it be?

We’re so pleased and grateful to have been able to raise funds that have had a positive effect on animals’ lives when they most needed it. In some cases, it has made the difference between life and death. We couldn’t have done that without the fantastic contributions we receive from like-minded animal lovers.

Through our events and individual donations, we have now raised nearly £100,000, which has directly financed our purchases. If anyone reading this has been inspired to add their support – either as a potential donor or as an ambassador for Rumba, we’d be delighted to talk to them!

If you would like to find out more about the Rumba team, would like to make a donation or discuss how we can fundraise together, please get in touch with us today – we’d love to hear from you!

by Fiona Hindle 26 Dec, 2022
We’re delighted to announce a newly forged partnership between The Rumba Foundation and world-leading veterinary care centre, AURA Veterinary. This move elevates our support of animal cancer treatment, a mission that has always been at the heart of what we do.
by Sarah Webster 14 Nov, 2019
Read about the eye-opening discoveries of Rumba’s Ambassadors when they joined a tour at the Fitzpatrick Referrals Oncology and Soft Tissue hospital in Guildford.
by Sarah Webster 07 Jun, 2019

We’re immensely proud of Rumba Ambassador Simon Rymes, who launched himself out of plane on Sunday 26th May in a sponsored skydive for The Rumba Foundation. Read Simon’s account of his amazing adventure, and the story behind it: 

“This wasn’t my first skydive; in 2011 I made a jump to raise funds for the NSPCC, but this time it was a lot more personal. I lost my beloved dog Alfie to prostate cancer last year. I had taken him to three specialists in the hope of finding a cure, but the only treatment available would have prolonged his life for just a few weeks.  Even so, I knew that cancer doesn’t always have to mean a death sentence for pets. So, in honour of Alfie, I decided to lend whatever support I could to organisations working to save or extend the lives of other animals.

 And that’s how my partner Sherry and I came into contact with The Rumba Foundation. Having researched several charities, we were really impressed by the way that money raised by Rumba goes directly to fund pioneering research and therapies for animal patients. We’d found our home!

 When Rumba’s Founding Trustees, Jim and Fiona Hindle, invited us to become Ambassadors for the charity we were delighted. I was keen to start contributing to its fundraising mission as soon as possible.

 Which is why, a few months later, I found myself climbing into an aircraft and preparing to take that 13,000 ft leap. I really wanted to do my best for Alfie and the charity.

 First-time skydivers have to undertake a ground training session. This covers general safety guidelines and shows you how to leave the plane and land. Having done it before, though, I didn't need much preparation, except to book the day, turn up and jump – and this is one of the reasons why it seemed the most attractive fundraising route for me.

 The skydive had originally been scheduled for a few weeks earlier, but when the day came, the jump had to be cancelled due to bad weather. And even when we got the go-ahead for 26th May, we had to wait around for several hours to make absolutely sure the conditions were right.

 During those tense hours, my emotions were pretty mixed as we didn’t know for certain that the weather would let us do the jump, so it was a relief to finally get the all-clear.

 In the plane on that day were four students, four tutors and two cameramen – these were for the jumpers who were having their skydive filmed (me being one of them).

 My nerves were calm until I got near the door of the plane and then I had a flutter of panic. But once I was flying through the clouds, it was obvious there was no turning back. I just kept thinking about Alfie during the 60 seconds of free fall.

  I’d love to say the whole exercise was a stroll in the park – but to be honest, I don’t like heights, so even doing that second jump was a big challenge for me. But once I was back on the ground, I was overjoyed to have been able to raise a substantial amount of money for The Rumba Foundation in Alfie’s name. It was so worthwhile – and who knows, I may even consider having another go in the future. Watch this space …”

 Simon covered the costs of the skydive himself and succeeded in raising almost £2,000, including gift aid. On the day, he was supported by Rumba Founding Trustee Jim Hindle, as well as his family and friends.

 Everyone at Rumba sends heartfelt thanks to Simon. The funds he has raised will have a direct impact on the lives of animals. What a brilliant tribute to his special dog, Alfie!

 If you’ve been inspired to support Simon’s skydive, you can do so via his JustGiving page .

by Sarah Webster 08 Apr, 2019
The first in our series of profiled special pets
by Bronte Farenden 28 Mar, 2019
If you’re planning on hosting a charity coffee morning, here are our top tips to ensure it is a roaring success!
by Bronte Farenden 20 Mar, 2019
To encourage you to do your part, we’ve listed six easy fundraising ideas for animal lovers that both you and your furry friends will enjoy.
Share by: